Are you trying to increase your market base but finding it difficult? Are you using the right lure for your intended target – your potential customers or clients?

Here are some questions to ask as you start the process.

• How does your company, product, or service differentiate itself from your competitors? 
• How is it better than other options out there? 
• How does it make life better for your customers? 

These questions and others like them will help your team focus on developing the message you need to convey.

Questions like these will help you and your ad agency select the marketing options. 

• Where does your target audience generally get its information? 
• Are your main target customers reading trade magazines? 
• Do your potential customers spend a lot of time searching on their phones? 
• Is the tangible aspect of a printed catalog or brochure appealing to them? 
• Will reaching them while they’re driving be a benefit?

Even though these questions are just the beginning, the answers and surrounding discussion will be used to create the marketing material that best attracts and lures your target audience.